Dilemma

So, Craft 2.0 is coming up in October and I need to start getting organised.  However I recently purchased this yarn:

'Da Apple' from Eskimimi Knits

I'm sure I can hear it whispering ever so softly, "Knit me first, go on, you know you want to, I'll make super fantastic socks"  SIGH!!!  I have no willpower!!!